The market for wine in China is on a steady and accelerating growth curve. With the urban consumer class in China estimated to exceed the entire United States population - the demand among this growing upper middle class is driving the emergence of the industry. Specifically, this growing demographic of affluent Chinese is developing into a large market for imported wines.

Since the mid-1990s there has been significant increase in wine consumption in large and medium-sized cities in China, which has led to a dramatic increase in wine imports. The average annual growth rate of this market exceeds 15%.

Evidence of the emerging popularity of imported wine is the fact that, according to the Chinese Customs Service, annual wine imports have grown from 711,000 litters to more than 41 million litres since 1995.

 

GuaongZhou Awa Wine Co., Ltd.

Officially launched in 2005, Awa Wine is in the emerging wine import and distribution business within China with a unique and innovative business approach to capitalizing on the rapid growth in the number of Chinese wine consumers. Its expansion model has allowed the company to scale the business rapidly - now doing sales all over China throughout several provinces.

With current annual sales in excess of 200,000 bottles, Awa Wine is now ready to enter its next aggressive phase of business expansion. In the near term Awa Wine will open five additional corporate owned stores in addition to IT advances which include the upgrading of computer inventory control and customer relations management systems.

Chain Stores

The typical Awa Wine store consists of a street level storefront with a well appointed interior - displaying wine products that are imported from around the world. What sets the Awa Wine stores apart is the upper level lounge area, which caters to the growing Awa Wine Membership, for wine tasting events and corporate sponsored wine educational programs.

Awa Wine has established a combination of corporate stores and franchised operations. To date the company has opened 16 locations of which a portion are franchised. In addition to walk-in business and sales through its growing membership base, Awa Wine enjoys a robust wholesale business - particularly within local government departments.

To accommodate increased expansion Awa Wine is in the process of establishing additional wine brands through international distribution networks.

AWA Membership Network

Awa Wine’s rapid growth is partially due to its Membership Network concept.  Awa Wine representatives are frequently invited to do wine presentations and tastings at upscale corporate events. Attendees at these events represent the growing elite class in China. These membership drives have accelerated the growth of the Awa Wine member database which has grown to over 50,000 affluent members. Sponsors of recent events include corporate strategic partners such as Bank of China, China Construction Bank, Bank of Communications, HSBC, Generali China Life Insurance Company Limited, Mercedes Benz, BMW Auto Clubs China Telecom, China Unicom and China Mobile.